Kentucky Business Network

Social Media Marketing Can Help Kentucky Businesses

Social Media can be a huge benefit for small businesses. We have been introducing articles that speak to the benefits and give advice about engaging with social media for business. Our goal is to make the business economy in Kentucky more vibrant and strong.

By 2010 Generation Y will outnumber Baby Boomers. 96% of Generation Y [...]

How-to guide for buying an established website or web business.

We have had a few people write in an ask: “Where can I go to buy an existing website?” or “Where can I buy a ready made website business?”. So, we decided to write a short guide and list a few decent places to help our users purchase existing websites or web businesses.

Looking For Web-based Business Productivity Tools? Try Google Apps

Apps is a platform that allows businesses to run Google tools under a custom domain name, while having greater administrative control than the regular Google services. Google Apps will allow you to use a private version of Gmail under your own domain as an enterprise solution for businesses. Other tools include: Docs, Google Sites, Chat, [...]

Benefits of Content Management Systems for Business Websites

Want to place your business ahead of your competitors? Then it’s time to place your business publishing on autopilot.  A Content Management System (CMS) will take your business to the next level by helping it to expand and allowing you to publish your writing faster and thereby open up your creativity.
One way to grow your [...]

Developing A Corporate Social Media Strategy

When developing a social media strategy for a company or corporation, it is a good idea to draft formal guidelines that are clearly written and easily accessible for employees, management and future hires. Social media is not something companies should run away form. In fact, social media like Twitter, Facebook, Digg, etc. should be embraced [...]

Analyze Your Web Performance With Free Tools

The ability to track visitors to your website is a key to business success online. If you measure and study traffic patterns, you will be able to better understand which marketing efforts are best performing and re-use elements that work and discard efforts that just waste time and energy. Here is a simple list of [...]

Why Would a Small Business Need a Website?

When you think of a website the first thing that comes to mind is a company that has a large customer base spread throughout the United States and abroad. Today, everyone should have a website, especially small business owners in Kentucky.

What is Pay Per Click Advertising?

Pay Per Click advertising is a form of online advertising where the buyer only pays for the number of times a user clicks on a link to the buyer’s website. Usually the ad buyer pays for each click and often times (depending on the ad space) the price of the click varies depending on numerous [...]

Why Should Web Analytics Be Important To My Business?

You do not need to be an expert SEO professional in order to utilize and benefit from website and traffic analytics tools. The ability to measure traffic, links, incoming search query referrals and bounce rate data are valuable ( if not essential ) vital stats for your online business. Business and website owners should make [...]