What is Pay Per Click Advertising?
Pay Per Click advertising is a form of online advertising where the buyer only pays for the number of times a user clicks on a link to the buyer's website. Usually the ad buyer pays for each click and often times (depending on the ad space) the price of the click varies depending on numerous factors such as time of day, popularity of the search terms or keyterms and prominence of the ad. Search engines such as Google ( Google Adwords program ) and Yahoo! have championed Per Per Click advertising and have found a tremendous amount of success with such programs. Search engines aren't the only online venues for pay per click advertising however: blogs, online news sites, entertainment sites, online stores, free email services ( Hotmail, Gmail, Yahoo Mail, etc) are all examples of advertising spaces that support the pay per click model.
Where can I set up an account to begin Pay Per Click ads for my business?
The most popular pay per click advertising venues would be the top search engines. Google is by far the most popular and success advertising venue for this model. But we will list a few of the best sources below:
What do pay per click ads look like?
Pay per click ads can vary in the way that they look from advertiser to advertiser. Placement options also vary between advertisers. Each advertiser will establish their own rules that govern the ways ads can look, what you the buyer can say, and where the ad can be placed. Google Adwords has perhaps the most rigid control over language, and for this reason users have responded due to the clarity and quality of the ads matching the service or term that they are seeking. Below is a screen view of the two primary placement options for paying advertisers (marked in green outlines).
Can I Manage A Pay Per Click Campaign Without Professional Help?
This is a yes and no answer, but I will give you reasons for each.Yes:
Google AdWords for example was set up so that business owners could easily create an account and begin an ad campaign in a very short amount of time. In about 30 minutes you would be able to read some of the instructions and set up an account to initiate your paid advertising campaign. Google has built in tools to help with your transition into pay per click marketing, such as keyword finder tools and popular keywords. If you have a good understanding of your business and perhaps a Google Web Analytics account ( or traffic analyzer) installed, you will be able to make a basically informed decision as to choosing keywords and preferences.
No:
Even though Google has made it easy to create an account and set up and track your ad campaign, simply reading instructions and having a clear understanding of your business does not mean that you will get results from your pay per click campaign. Often times businesses will set up a campaign only to see their daily budgets used up and their visitors spend next to no time on their website. In addition, sometimes businesses will go months and see few results from their paid ads (except for the clicks to their site). Professionals can build more successful campaigns because of their depth of online marketing, user behavior, SEO and Landing Page Optimization understanding and marketing insight and experience. The reason for hiring professionals is because they can target the right users, under the right keywords, at the right time, with the right tools and can help you gear your marketing program to yield better results. Note:
Please keep in mind, this does not mean that laymen or business owners (non-professionals) can't run successful campaigns. They can...it just takes work, study, research, and practice.
Learn about how to measure traffic to your website or web promotional: Website analytics and traffic
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